If you watch television, or if you’re a student of advertising (like me), then you’ve probably come across the slogan “Life Takes Visa.”
From an advertising perspective, this slogan is brilliant. In fact, I’ve analyzed it on my other blog to demonstrate the sensitivity of language.
But the reason I bring up Visa here on my debt blog is (why else?) to cause a change in how you think about credit cards.
If you’re in debt and trying to get out, the last thing you need is more debt. So it will behoove you to avoid using credit cards — since credit cards are by far the easiest way to rapidly accumulate debt.
In my effort to help you, I encourage you to switch up the words in Visa’s slogan so it says “Visa Takes Life.”
I don’t think my revised “slogan” is an overstatement.
If you are carrying debt on a Visa card (or any card), it’s taking your life in a very real way. By charging you (exorbitant) interest, it’s stealing your future earning power in order to pay for today.
And, as I pointed out in the “sister post” on my other blog, the ambiguity of the word “takes” gives the phrase a lot of different meanings.
So Visa Takes Life could be interpreted to mean:
- Visa accepts life.
“Your life is an acceptable form of payment should you choose to have and use a Visa card.”
- Visa demands life.
“You cannot use a Visa card without paying for it with your life: your time, your thoughts, your creative energy, your earning power, and your peace of mind. Did we miss anything?”
- Visa steals life.
“Using a Visa card robs you of your life, your freedom, and your privacy. Instead of being free to earn money as you see fit, you are literally enslaved to debt, minimum monthly payments, and high interest rates! Not to mention, we track your purchasing habits and pretty much know everything about you.”
Taking a popular slogan like Visa’s and turning it around puts a whole new perspective on credit cards, doesn’t it?
Next time you’re tempted to use a credit card to purchase something you don’t have the money for, remember this twist: Visa Takes Life. It may be just enough to discourage you from making a bad spending decision.